Effective Website Elements [Presentation]

Glass is exciting, right?

Have you ever heard of a company called Corning? Well, they specialize in glass and ceramics. Most of us take glass for granted, don’t we? I mean, glass is boring, right? Well, not according to Corning! Watch the video below to see how excited they are about the potential of their product:

In your marketing messages, are you excited about the potential of your products? Are you customers excited about how your product may impact their lives?

Do you make it look easy?

When you interact with someone who makes his/her business look easy, they did not wing it. Likely, they spent hours, weeks, and years (behind the scenes) modifying and improving their approach to doing business.

Behind the scenes, people who are successful work hard on getting better. They think, evaluate, and plan their business approaches. Over time, they think critically about their progress, reflect on their experiences, and re-evaluate their strategies.

In other words, they practice and improve to become the best. As a result, they make it look easy.

Have you ever heard of the 10,000 Hours Rule?

It has been described by Seth Godin and written about by Malcolm Gladwell in Outliers (great book by the way), and others. In simple terms, most remarkable people spend about 10,000 hours doing something before they become the best at it.

I do not know who said the following quote, but it perfectly characterizes the essence of this blog post:

“Champions don’t become champions in the ring – they are merely recognized there.”

When you succeed in the “ring” of life or business consistently, generally, it is not because of chance or luck, but rather because you prepared well.

Many factors (including genetics) predispose individuals to certain qualities. However, people are not born awesome public speakers, skilled artists, landscapers, or website developers. They work at it when no one is watching, until they become the best.

Behind the scenes, when no one is watching, are you working hard to improve, become the best, and make it look easy?

Why we get excited about writing website proposals

If you ask any web developer about their least favorite aspect of their job, chances are they will say “writing the website proposal”.

Writing a website proposal is not particularly exciting for a web designer/developer, primarily because proposals are full of words about the design and the development, so it is often perceived as a tedious exercise.

Initially, I shared the perception about website proposals as most web designers/developers. Recently, however, writing proposals has been a lot of fun for me.

So what changed?

My change of heart toward writing proposals likely stemmed from my philosophy of my role as a web developer.

More like a partner

As a website designer/developer, I think of myself as a partner to my client in his/her business. I spend quite a bit of time researching the industry and the needs of the target audience, which subsequently guides the design and layout of the website.

In addition to being elegant and user-friendly, I strive to create designs that communicate the messages that need to reach the target audience of the website. In so doing, the website would complement and enhance my clients’ business efforts and help them achieve their business goals.

Putting all this together in proposal format is exciting, because the website proposal represents a realistic and solid plan to realize the vision of my clients and help them accomplish their business goals – and that would make me happy as their (temporary) business partner.

Now, it’s your turn

When you need a website for your business, are you looking for someone to design and develop your website or someone more like a business partner, whose goal is to help you accomplish your business goals?

We look forward to becoming your partner in your next website project. Contact us today for a free no-obligation website consultation!

Welcome to the Connexins Blog

Hello there and welcome to our brand new design for the Connexins Web Development website (view the old website).

One of the additions to the new website is this brand new blog!

In this blog, we will regularly post information, articles, and tips to help you enhance your website, increase your website reach, and help you to accomplish your objectives from your website.

Thank you for visiting our blog today, and please stay tuned for some great information coming soon.